Your video’s thumbnail is the first thing people notice on YouTube. A good thumbnail can increase clicks, while a poor one can stop viewers from watching your video. In this guide, we’ll share the best tips for creating powerful thumbnails in 2025.
The recommended size is 1280 x 720 pixels, with a minimum width of 640 pixels. Always upload thumbnails in high resolution (JPG, PNG, or GIF).
Text should be short, easy to read, and visible even on small screens.
Close-up faces with strong expressions grab attention and encourage clicks.
Use the same colors, fonts, or logo across your thumbnails to build a recognizable channel identity.
Use YouTube Analytics to test which thumbnails perform better and adapt your strategy.
Thumbnails aren’t just pictures—they’re your channel’s first impression. Make them count!